Northcage cut Starter 20%. The floor is moving, not the ceiling.
A discount at the bottom of the market and a quiet docs rewrite up top. Two competitors are repositioning around the same buyer.
Northcage cut Starter 20%. The floor is moving, not the ceiling.
Monday: Starter moved from $250 to $200/mo and the three-seat minimum disappeared from the pricing table. No blog post, no changelog entry.
Why it mattersSilent discounting at the entry tier is a volume play, usually after a soft quarter. It pressures your self-serve funnel but not your mid-market deals — matching it would cost margin for buyers who were never going to grow.
Northcage is buying share at the entry tier while Praxa renames its way upmarket. Neither touched the mid-market directly — but the squeeze is forming on both sides. Hold your pricing; the discount war at the floor is not yours to win.
This one is fictional. Yours wouldn’t be.
Four weeks, $500, three competitors of your choosing. Refunded if week one tells you nothing new.